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MARKETING AND PROMOTION OF INFORMATION SERVICES: APPLICATION OF WEB 2.0 TOOLS AND OTHER TECHNOLOGIES
COURSE OBJECTIVES
The four days’ workshop will equip participants with relevant knowledge and skills in promotion and marketing of their information services by using web 2.0 tools and other technologies. The workshop also familiarizes participants with different marketing strategies used currently in libraries/ information centers.
COURSE CONTENTS
Specifically, the workshop will cover the following topics:
• Introduction to marketing & marketing strategies for promoting information services
• Introduction to web 2.0 technologies and marketing strategies and policies for information centers
• How to set up social media/ web 2.0 tools for marketing information services: social network pages, social book marking, audio/video podcasting, blogs and wiki
• How to create electronic marketing tools: multimedia files using movie-maker and online photo collections
• Embed multimedia and photo gallery to your Blog, and other social media for sharing
• •Use of quick response (QR) code technology as a marketing tool
• Tools for generating Library Reports for Management feedback: Google Analytics & tracking site visitors and downloads
TARGET GROUP
Professionals involved in information managers, Resource Centre Managers, Library and Information Professionals, Documentation Officers, Information Scientists, LIS Graduate, quality assurance managers, researchers as well as academician both form private and public Sectors.
COURSE OUTCOME
The training will base on hands on activities, in which at the end of the course participants will have gained competences enabling them to market and promote information services in their institutions.
WORKSHOP DATES AND VENUE
The workshop will be conducted from 7th to 10th MAY, 2019 at the College of Business Education – DAR ES SALAAM, CAMPUS.
PARTICIPATION FEE
The course fee of TZS 350,000 (for Tanzanians) and equivalent of US$ 200.00 (for foreigners) covers costs of facilitation, training materials (stationery and other consumables), venue, light refreshments and lunch during session. Please pay your fee through TANZANIA POSTAL bank: Account Number 191504001632. Account Name CBE Consultancy Bureau.
REGISTRATION
Please complete the registration form and return it with the bank pay in slip to CBE by mail, fax or physical address as specified hereunder:

CONTACT DETAILS

Mr. Ngusa Kinamhala
Consultancy Bureau.
P. O. Box 1968,
Dar es Salaam
This email address is being protected from spambots. You need JavaScript enabled to view it.
Fax #: +255-22-2150122
Mob: +255-7468322734

Dr. Leontine Nkebukwa,
College of Business Education,
P. O. Box 1968,
Dar es Salaam
E-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.
Fax #: +255-22-2150122
Mob: +255-716-662695

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02 Apr 2019

Rector of the College of Business Education informs the general public that effectivelly from monday March 18th, 2019,  ...

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History of CBE

The COLLEGE OF BUSINESS EDUCATION (CBE) was established in 1965 by the Act of the Parliament. COLLEGE OF BUSINESS EDUCATION Act No. 31 of 1965. His Excellency, J.K. Nyerere, the first President of the United Republic of Tanzania officially opened the new College in January 1965. The College was officially named the “College of Business Education” (CBE). The said Act of Parliament gives the College its legal status as an autonomous institution with its Governing Body. The College shall be governed and administered in accordance with the provisions of this Act.

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The origin of the College of Business Education (CBE) is closely linked to the history of the Nation itself.

Address : Bibi Titi Mohamed Rd. P. O. Box 1968, Dar es Salaam

Hotline : +255-022-2150177