As digital technologies continue to disrupt the competitive landscape, companies are under constant pressure to implement strategies for staying relevant, responsive, and profitable. Marketers who understand their customers’ end-to-end journeys and experiences will be successful in developing a strategic digital roadmap that meets both their customers’ expectations and their organization’s business objectives. This is highly interactive program that will teach you a proven framework for designing, implementing, and managing a successful digital marketing strategy. You will get actionable insights through a mix of lecture, video, case studies, articles, interactive exercises, and team activities. The program will culminate in a final team group presentation where participants present their digital strategies and hear their colleagues’ feedback.

Program Benefits
• Develop the skills to build an actionable digital marketing strategy that aligns with your business goals.
• Apply concepts learned in class in a final team project and create your own digital strategy when you return to work.
• Examine how companies use different strategies to reach target audiences and learn how to incorporate them creatively in your own organization.
• Learn to develop a digital plan that breaks up groupthink and aligns departments around a common vision.
• Expand your definition of ROI and determine which KPIs can be applied to your digital plans.
• Share ideas and challenges with a dynamic peer group of global digital marketers and enjoy multiple networking opportunities.
• Earn a digital Certificate of Participation from the College of Business Education

Who Should Attend?
This intensive program is ideal for those looking to understand the big picture of building and executing a digital marketing strategy. Participants should be familiar with the various social and digital media platforms and can understand how business drivers apply to these digital marketing initiatives. This class is ideal for:
• Executives looking to better understand the digital space and more effectively manage teams and agencies.
• Mid-level marketers and managers looking to move into a senior role and adopt a more strategic mindset.
• Professionals seeking to develop a solid understanding of the state of digital marketing.
• Marketing students

Course Contents/Topics
1. Fundamentals of Modern Marketing.
2. Email Marketing
3. SEO (Search Engine Optimization).
4. YouTube Marketing
5. Social Media Marketing (Instagram, Facebook, Twitter)
6. LinkedIn Marketing
7. App Marketing
8. Google AdWords
9. Facebook Ads
10. Google Analytics.
11. Tanzania legal aspects of digital marketing
By the end of this course, you will be confidently implementing marketing strategies across the major online marketing channels.

PROGRAM INFORMATION: OFFLINE

SHORT TRAINING COURSE ON QUANTITATIVE DATA ANALYSIS-SPSS AND STRATA WITHOUT TEARS
27th to 29th November, 2019

This training introduces data analysis using IBM SPSS and Stata. Data analysis using basic bio-statistical principles and methods are covered in this training. Participants will have opportunity to analyze real life data and supports for results discussion and conclusion. The training will cover: data entering, data labelling, data cleaning, data computing /transforming and data analysis Graphical User Interface (GUI) including summary statistics, hypothesis test, 95% CI, ANOVA, nonparametric method, correlation analysis, linear regression analysis and logistic regression analysis, chi-square test.

WHO SHOULD ATTEND?
This training is suitable for those who have basic concepts in statistics and mathematics, e.g., classification of data; summarizing data using graphs and descriptive statistics, normal and t-distributions, quantifying uncertainty in results from a sample; two samples independent t-tests, paired samples t-test, nonparametric tests, one-way ANOVA, simple and multiple linear regression, logistic regression and chi-squared test.

LEARNING OBJECTIVES/ OUTCOMES
• Be familiar with basic SPSS and Stata functions and its tools. These functions and tools will enable participants to proficiently open and create SPSS and Stata data files.
• Presenting data using SPSS and Stata generated graphs and summary statistics: descriptive statistics.
• Conducting independent and paired samples t-tests to compare two groups.
• Conducting a one-way ANOVA to compare more than two groups where the test variable is collected on a continuous scale and the data in each group follows the normal distribution: One-way ANOVA.
• Analyzing data when normality assumption for data does not hold, i.e., the data does not follow the normal distribution. The statistical methods to analyze such data are collectively known as Non-Parametric methods or distribution free method: nonparametric tests.

• Evaluating the association between an outcome and one or multiple exposures where outcome is continuous however, exposure could be numerical or categorical or a combination of both: correlation and linear regression analysis.

TOPICS TO BE COVERED
 Introduction to SPSS
 File management
 Descriptive statistics
 Editing and modifying the data
 Constructing new variables
 Graphics
 Statistical inference in SPSS
 Continuous outcome measures
 Linear regressions
 Non-parametric methods
 Comparisons of related or paired variables
 Logistic regressions
 Getting started with strata

DATE & VENUE
 Date: 27th – 29th November ,2019
 The College of Business Education (CBE) – Mwanza, Tanzania
 Time: 9.00 am to 4.00 pm

COURSE FEES:
The course fee of TZS 200,000 covers costs of facilitation, training materials (stationery and other consumables), venue, light refreshments and lunch during session. Participants/clients are expected to meet their transport costs to and from the venue, accommodation, healthcare and other allowances if applicable for participants. Payments should be done in advance.

FACILITATORS
The workshop will be facilitated by experienced facilitators from the College of Business Education

CONFIRMATION
You are requested to confirm your participation before 25th November, 2019

CONTACT DETAILS
Ms. Neema Kitonka
Consultancy Bureau.
P. O. Box 1968,
Dar es Salaam
E-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.
Fax #: +255-22-2150122
Mob: +255-782 003350

A SPECIAL SHORT COURSE TRAINING TO FORM FOUR (4) AND FORM SIX (6) GRADUATES ON BUSINESS STARTUP AND ENTREPRENEURSHIP

The world of entrepreeurship is ever changing and developing. It can be tough to keep pace with, but for those who do, the opportunities are ample. Discussing concepts such as the developing digital world, sustainability, management and leadership the College of Business Education (CBE) has parepared this special course to help young graduates to learn the ropes of building a robust business from a simple start up through to an established brand.
An entrepreneur is someone who organizes and operates a business, who invests in innovations and is willing to take on greater than normal risks in order to see his or her vision become a reality. Entrepreneurship courses will develop the analytical abilities and strategic competencies necessary for students who wish to become entrepreneurs or are already part of a growing business.
You’ve got your own ideas? CBE commend you for that. But we can help you refine them and give them purpose. We can help you take your dreams and give them direction. So that everything you ever aspired to be can become a reality.

Course Content and Methodologies
This course will give you an introduction to entrepreneurial opportunities, creating a business plan, securing financial backing and coordinating business growth. Since this isn’t your typical course, it shall apply interactive exercises, role-playing, group presentations, quizzes and more.

Learning Outcomes
In one month of training, and following a disciplined methodology, partiticpants will learn each step of the start up business and apply those lessons in an exciting-building business. Whether you’re curious about the venture creation process or are already on your way, CBE will provide you with the necessary skills, frameworks, and hands-on experience you need to make the leap. You’ll also receive constructive feedback from entrepreneurs and mentors and network with members of entrepreneurial community sorrounded in Tanzania.
In addition, you’ll have time to explore CBE for yourself, as well as forging new friendships for the future, and there’s an action-packed programme of social activities to help bring your learning to life.

Who Should Attend
This program is designed for form four (4) and form six (6) graduates aspiring to become entrepreneurs, corporate venture officers, startups, and those who would like to develop or strengthen a climate of entrepreneurship in their future endovers. Thiese group of incoming entrepreneurs or intrapreneurs are encouraged to attend the program into all of our four Campuses; that is Dar Es Salaam, Dodoma, mwanza and Mbeya.

How to Register
To register for this course, please visit our campuses in Dar Es Salaam, Dodoma, Mwanza and Mbeya for administrative assistant or make the following contact the following.

Start Date : 15/01/2020

Finish Date: 14/02/2020 

Fee of the Program: 100,000/= Tshs

Dar Es Salaam Campus
Dr. Manongi Ntibwa
Bibi Titi Mohamed Rd.
P. O. Box 1968, Dar es Salaam
Tel.: 0754 312 072
Email.

Ms. Neema Kitonka
Bibi Titi Mohamed Rd.
P. O. Box 1968, Dar es Salaam
Tel.: 0782 003 350
Email. This email address is being protected from spambots. You need JavaScript enabled to view it.

Dodoma Campus
Mr. Mwakabungu
Makole Area along Dsm Rd.
P. O. Box 2077, Dodoma
Tel.: 0767 400 940
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

Mwanza Campus
Mr. Mwakabungu
P. O. Box 3168, Mwanza
Tel.: 0767 400 940
Email.

Mbeya Campus
Mr. Bandoma Kasena
P. O. Box 3810, Mbeya
Tel.: 0758 900598
Email. This email address is being protected from spambots. You need JavaScript enabled to view it.