ITC MARKET ANALYSIS TOOLS TRAINING

The College of Business Education (CBE) is conducting a three-day training on International Marketing Intelligence using ITC Market Analysis Tools from 5 to 7 October 2026 at Uhuru Hotel in Moshi, Tanzania.

The training is facilitated by Prof. Nasibu Rajabu Mramba and focuses on the practical use of tools such as Trade Map, Market Access Map (MacMap), and Export Potential Map. Participants are gaining practical skills in identifying export opportunities, analyzing international markets, and using market data to support trade decisions.

The training brings together participants from the National Ranching Company (NARCO), Tanzania Official Seed Certification Institute (TOSCI), and Tanzania Centre for Agricultural and Rural Mechanization (CAMARTEC).

The training is part of CBE’s efforts to strengthen capacity in international trade and promote the use of market intelligence to support Tanzania’s export competitiveness.